Outreal Agency customer story

How Otavio replaced manual video production with one managed outreach system

A detailed look at the operating model behind Otavio's personalized-video outreach: what made the manual process difficult to scale, what Outreal Agency changed, and how the new system performed.

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The client

Otavio runs a marketing agency that uses personalized Loom-style videos to start conversations with cold prospects. The team already knew the format could earn attention. Their constraint was not the outreach idea. It was the amount of repetitive production required to deliver it consistently.

The challenge

Virtual assistants were producing roughly 10,000 videos per month, one recording at a time. Every prospect required the same manual sequence: open the right profile, follow the message, record the walkthrough, check the output, and return the finished link to the campaign. At that volume, quality and delivery depended on coordinating thousands of individual tasks.

The approach

Outreal Agency turned that manual sequence into a managed production workflow while keeping the parts that made the outreach feel personal.

Manual steps
Managed system
Campaign ready
  1. 01

    Map the blueprint

    Mapped the message, personalized voice, prospect context, and on-screen actions into one repeatable blueprint.

  2. 02

    Build each video

    Opened each prospect's real profile, generated the tailored walkthrough, and checked rendering, audio, timing, and personalization.

  3. 03

    Return campaign-ready output

    Returned finished links and statuses to the campaign while Outreal Agency managed production end to end.

Two real examples

Two versions of the same personalized-outreach format, ready to review on desktop or mobile.

Female AI voice

A personalized outreach example generated with a female voice.

Tavio voice

A personalized outreach example recorded with Tavio's voice.

The results

The new workflow moved personalized video from a labor-heavy production task into a repeatable campaign system.

~10,000

videos produced per month

Personalized outputs delivered through one managed workflow rather than coordinated as individual recordings.

+36%

positive reply-rate lift

The tracked campaign moved from a 2.5% positive reply rate to 3.4%.

+57%

booking-rate lift

The tracked campaign moved from a 0.7% booking rate to 1.1%.

The outcome

The result was not simply faster video creation. Otavio gained a production system that could preserve the campaign's personal feel, enforce the same quality checks, and return every finished asset to the outreach workflow without rebuilding the process for each prospect.

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